What good is a website if your potential customers can’t find it? To make sure this happens, it’s essential that Google and other search engines can find and index your site in the most logical way possible. We start with on-page website optimization, utilizing keywords your target audience would most likely be searching for, and then carefully place those keywords within content that’s unique, insightful, and beneficial to your target audience. This generates content people want to link to—improving your overall SEO ranking in the most organic way possible.